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the lab
Captain's log
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Lab notes
Fortnightly briefings on brand positioning, messaging and voice to help you do the work.
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Organising messaging for diverse audiences
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How to write clear, clever and creative copy
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Your B2B messaging review checklist
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How to write copy for emotional connection
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The most common messaging mistakes and how to fix them
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Brand messaging vs narrative
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An intro to messaging frameworks
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What *is* messaging?
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What I put in a tone of voice guide
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The 3 biggest tone of voice mistakes
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What is tone of voice?
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The business case for tone of voice
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